Rebel cricket league starts today

The rebel Twenty 20 cricket tournament of Zee group chief Subhash Chandra, the Indian Cricket League, is set to take birth tomorrow at Chandigarh’s Tau Devi Lal stadium; though pangs remain.

Having grappled with problems like securing a playing arena and last-minute uncertainly over key international players like Brian Lara, ICL will take guard with live performances by Bollywood actors Kareena Kapoor and Lara Datta, model Yana Gupta, singers Sunidhi Chauhan, Kailash Kher and Band of Boys, among others.

That could be expected from a group that is a force to reckon with in media and entertainment. However, the lifeblood of media and advertising has been more than a walk in the park for Chandra.

Currently, ICL, which will be played in the increasingly popular 20-overs-a-side format, has a partnership with apparel brand Provogue for uniforms while Microsoft is the online partner and Thomas Cook the travel partner.

On Monday, in a bid to attract on-air advertisers, the promoters Essel Sports announced that the first 30 minutes of the matches will be telecast live across its 25 channels in India and overseas simultaneously.

This initiative was taken after advertisers’ lukewarm response to the promoters’ decision to telecast the matches only on Zee Sports. Advertisers are now considering buying ten-seconds slots for around Rs 20,000.

ICL executives are scouting for one on-air presenting sponsor who would pay around Rs 75 lakh and six associate sponsors who would pay nearly Rs 48 lakh each.

However, industry estimates suggest that with the tournament starting on November 30, the asking rate may come down.

Haryana Chief Minister Bhupinder Singh Hooda and Railway Minister Laloo Prasad Yadav will be the chief guests at the inauguration. Following which, two teams representing Delhi and Chandigarh, respectively, will play against each other.

The six teams representing Mumbai, Kolkata, Delhi, Bangalore, Chandigarh and Hyderabad will begin play on November 30, and the series will conclude on December 16.

The champion team will play for a prize money of Rs 3.9 crore, the runner-up will get Rs 1.9 crore. The team ranking third, fourth, fifth and sixth will get Rs 1.5 crore, Rs 1.25 crore, Rs 1 crore and Rs 85 lakh, respectively.

This apart, every winning team, each day, will be awarded Rs 18.75 lakh, while the man of the match, in each match, will be awarded Rs 3.75 lakh.

Each team consists of 19 to 20 players, of which, five are international cricketers. Going by the schedule, each team will play around six to seven matches. The ICL will host 20 matches in the Twenty20 tournament in its first season.

Brian Lara calls for rebel league recognition

West Indies legend Brian Lara on urged Indian cricket boards to officially recognise Indian Cricket League's (ICL) Twenty20 tournament which begins December first week.
Lara said he was disappointed by the decision of the cricket boards to ban players who sign up with the ICL. "The reaction from the established cricket bodies was on expected lines but still I was disappointed," Lara said here.
"The intentions are quite honourable and I hope down the line people will understand what this league is all about and accept it," he said.
Lara is so far the most high-profile cricketer to sign up with the multi-million dollar tournament bank-rolled by Zee Telefilms, the country's largest listed media house.
The International Cricket Council has refused recognition of the ICL while the Indian cricket board plans to hold its own Twenty20 league in April to counter it.
Lara, however, said he was looking forward to the tournament to be played in Panchkula, an industrial town on the outskirts of the northern Indian city of Chandigarh, from November 30.
"I am looking forward to playing in the league. I would love to play alongside the young players from India who may not have had the opportunity to play with me and other international players," he said.
Pakistan's Inzamam-ul Haq, Sri Lanka's Maravan Atapattu and New Zealand's Chris Cairns are some of the other star players who will be in action in the ICL comprising six teams.
The teams have been named Chennai Superstars, Hyderabad Heroes, Kolkata Tigers, Delhi Jets, Chandigarh Lions and Mumbai Champs.
Besides 30 international players, it will have local players drawn from across the country.
Lara said the Twenty20 format of the game was fun and had expectedly caught on with fans round the world.
"I don't generally watch cricket on television but was glued to the TV when India took on Pakistan in the World Twenty20 final.
"It's a very exciting game and is fun. It has given the authorities a chance to take the game to places not familiar with cricket."